Branded Marketing Materials – Getting Your Name Out There!
Apr 11th, 2017 by contact@ignite

In a previous blog, we’ve looked at the value of branded marketing items. Personalising items such as mugs, pens and keyrings is a proven way of getting your name in front of potential customers, particularly in a business to business context.


In marketing there is an old rule, which claims that a potential client or customer will need to have seen your brand’s name seven times in order for it to have made an impression, or to have been remembered for when they need your services. These subtle ways of leaving an impression on your audience are important in winning a place in their attention and being the name they think of for your area of service.


We recently came across another Leeds based company, offering a similar proposition for those who want to get their name seen and remembered. Rather than simply branding promotional items however, Funky Muppet offers the chance to customise balloons and promotional decorative items. It’s especially important, when you have a captive audience, to make the most of that chance to make an impression.


At corporate events, brand launches, shop opening and trade fairs, have eye catching branded materials goes a long way to draw attention and counts towards those seven instances of having seen your branding or name. By customising items such as balloon arches and displays you can create atmosphere and interest at an event. This is a great way to mark out your stall at a trade fair, for example, with a large balloon arch being a way to grab attention over other competitors (when your all vying for attention in a busy hall at an expo everyone is a competitor). This is also a great idea for a shop entrance, have a branded arch of balloons, in company colours with your brand name on, or even spell out your company’s name or some messaging in balloon lettering.


With more new Leeds businesses opening all the time, this a great way to get your name seen in a growing business city.

Yorkshire Travel-Revisited
Jan 6th, 2017 by contact@ignite

We recently had a look at the great holiday opportunities on our doorstep in Leeds, by casting our eyes towards the Yorkshire Dales. Today we thought it would be interesting to have a look at the value of tourism to Yorkshire more generally, and to have a look in the other direction, towards York and East Yorkshire, another very popular area for tourists in our area and in the UK at large.


Regional website notes that the total value of the industry of tourism to the Yorkshire region is £7 billion annually. This is a significant sum and a large contributor to the economy of the region more generally. The county of Yorkshire has seen a real boost in recent years with the Tour de France hosting its Grand Depart here in 2014, putting the region on the map for tourism from the continent, as well as further highlighting our region as a tourism destination within the UK. The Yorkshire Tourism Board also provides figures which suggest that tourism counts for as much as 7.2% of Yorkshire’s income and supports 11% of Yorkshire’s workforce, amounting to around 240,000 jobs.


The City of York in particular is a notable destination for visitors. Attracting around 4 million visitors annually, with around a quarter of those typically being from overseas, though the number of overseas visitors, particularly those from continental Europe, increased in 2014, as a result of the Grand Depart. York is also a popular tourist destination for those from North America, with the history and culture of the region, represented in the narrow and quaint streets of the old areas of the city, offering a quintessential representation of England’s traditions and heritage.


It’s easy to see why York is such an attraction both for those in the UK and without. The history of the city spans millennia,. From the Roman settlement of Eboracum, to Jorvik and the Vikings and the Wars of the Roses more recently. Much of this history is evident in the city. The Roman walls which surround the old city are still in very good condition. The Jorvik centre, though sometimes out of action due to its subterranean location and the city’s propensity for flooding near the river Ouse, is a fantastic tourist spot for those looking to learn more about the Viking’s occupation of the city. The museum allows visitors to travel around a recreation of what York during the Viking period would have been like, demonstrating the lifestyle and culture of this period with models and animatronics.


The Minster is of course another iconic attraction within the city. It’s staggering scale and fascinating history make it one of the region’s top attractions. A guided tour is worth the investment, with details such as the Minsters sloping floor (to allow for easy cleaning from the dirt of all the pilgrims who visited) making the trip come to life.


The East of Yorkshire, along with Humberside, has been put on the map more recently, with Hull’s being City of Culture for 2017. The East coast of Yorkshire offers some of the most popular tourist destinations in the country, Whitby, with its Gothic history and Abbey along with Scarborough and Filey further up the coast attract millions of visitors a year.


Hotels are an obvious choice for accommodation for those looking to visit. With York and East Yorkshire’s seaside towns having a range of different price points for those looking to visit. From Bed & Breakfast accommodation to more expensive boutique hotels. If the weather is on your side then camping is of course a great option for accommodation again, and is great value for money. Alternatively, an increasingly popular choice is the Holiday Lodge option. Log Cabins such as Bay Tree Lodge near York offer many of the comforts of a cottage self-catering stay, but with the charm of a cabin stay. In this case it also comes with its own Hot Tub, to add an extra luxury to your stay.


Yorkshire remains one of the chief tourist destinations in the country and with offerings such as York and the picturesque East Coast seaside towns it is not hard to understand why so many flock to this part of the world year round- we’re lucky they’re right on our doorstep here in Leeds.

A break to the Dales – on Leeds’ doorstep
Dec 7th, 2016 by contact@ignite

One of the finest advantages of living in the Leeds area, or Yorkshire generally, is being so well situated for its national parks and natural beauty. With some of the most stunning landscapes in the world on our doorstep, do we make the most of our good fortune? We thought we’d look at some ideas for a break to the Yorkshire Dales to provide some inspiration.


Getting to the Dales from Leeds is reasonably straight forward. With trains towards Skipton, known as ‘the Gateway to the Dales’ running from Leeds station every half hour during most of the week and hourly on Sunday, this is a good bet if you’re heading for the Dales but don’t want the hassle of driving. Bear in mind that on weekends, traffic on roads heading into the Dales can build up, particularly with those heading into the Dales for a break on Sundays.

Once there, you can get around to many Dales locations using DalesBus, which run buses most of the week and year round. With the scenery of the Dales being its chief attraction, the bus is an appealing way to get around, with the journey being a chance to take in some of the remarkable vistas the national park has to offer.

Things to do

As well as the stunning scenery that the Dales can boast, there are a few other factors which make it such an attractive destination. With its agricultural background, the Dales is known for its fine produce. As well as a host of real ales, as well as locally supplied farm shops and restaurants. The Lister Arms in Malham and the Aysgarth Falls Hotel at Aysgarth are two of many with national reputations for their food, much of which is locally sourced.

Similarly, Brymor Icecream in the Dales, a previous farm which has diversified to offer a variety of wonderful ice cream flavours and has quickly grown a national reputation.

With kayaking, rock climbing as well as a number of quirky cultural attractions, such as the scarecrow festival at Kettlewell also on offer, there’s a great deal to do beyond taking in the landscapes- although that’s a good place to start.

Where to Stay?

Whilst living so close by can mean that its tempting to make it a day trip, to really get the chance to explore why not make a weekend or a week of your trip? Waking up to the sound of the wildlife in the Dales is a treat, and with considerably less light pollution than its more urban neighbour of West Yorkshire, the night skies of a treat for those who do decide to make it an overnight stay.

With a number of campsites throughout the Dales, as well as a number of reputable hotels such as the Rendezvous, on its doorstep near Skipton, it might well be worth looking at extending that day trip into a longer stay in one of the country’s best loved national parks. Let us know how it goes!

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